Magazine Market
Reach your top prospects in a weekly ad directory in Washington’s best-read magazine.
The Washington Post Magazine is The Post’s flagship editorial product. It presents ground-breaking journalism, lifestyle features and commentary in a high-quality, four-color environment, and it has a readership of nearly 1.3 million adults. That makes it the perfect place for you to advertise your products and services.
Washington Post Magazine readers are affluent, highly educated, employed professionals and homeowners. And, with an average household income of $130,000, our readers have the money to spend on your products and services.
- 66% have household incomes over $75,000; 49% over $100,000
- 53% are college graduates; 24% have post-graduate degrees
- 43% work as professionals, managers or technicians
- 82% own their own homes
- 43% own homes valued over $500,000
They’re interested in your products and services—and Magazine ads get responses. More than one in five (21%) Magazine readers bought or shopped for products or services advertised in The Magazine. More than half of all readers have saved an ad, article or issue for future reference.
